La Roche-Posay Style Guide

la Roche-Posay

Laboratoire Dermatologique

“Recommended by more than 90,000 dermatologists worldwide, we are committed to helping you and your loved ones improve your skin health and quality of life”

Style Guide

contents

About

The Refresh

Brand imagery

Logomark

logotype

Typography

Palette

Mockups

About La Roche-Posay

La Roche-Posay, headquartered in La Roche-Posay, France, is a renowned French multinational skincare brand. It offers a wide range of products catering to various skin needs, including sensitive and acne-prone skin. The brand's use of thermal spring water, known for its soothing and healing properties, distinguishes it in the skincare industry. When it comes to face care users, brand awareness of La Roche Posay is at 42% in the United States.

The brand’s primary target audience consists of health-conscious individuals, both men and women, aged 25 to 35. These consumers are willing to invest in high-quality skincare products that offer scientific backing and dermatological testing. La Roche-Posay appeals to those who prioritize skin health, are conscious of product ingredients, and seek out brands recommended by dermatologists.

The Refresh

In rebranding La Roche-Posay, I wanted to maintain the brand's recognizable identity while elevating it to a more sophisticated and trendy level. Given that La Roche-Posay is a French brand with a significant consumer base in the United States, creating a recognizable symbol logo is essential. My aim with this rebrand is to craft a logo that not only looks elegant and modern but also clearly reflects the brand's commitment to high-quality, dermatologist-tested products. Additionally, I wanted the packaging to evoke the feel of a luxury apothecary, emphasizing the brand's heritage and dedication to premium skincare.

30%

of global consumers recognize La Roche-Posay’s brand name

countries where the brand is distributed

50%

brand loyalty rate

40%

of target audience reached on average via ad campaigns

IMAGERY

Logomark

Anatomy

Water Droplet

La Roche-Posay proudly incorporates thermal spring water in all of its products, establishing it as a signature symbol of the brand's commitment to purity and skin health.

dotted seal

The dotted seal design enhances the brand's credibility, symbolizing its commitment to precision, efficacy, and the latest advancements in dermatological research.